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Link to original content: http://statista.com/statistics/1244780/vietnam-most-chosen-food-fmcg-brands-urban-areas-penetration-rate/
Vietnam: leading food brands in urban areas 2022 | Statista

Most chosen food brands in urban areas Vietnam 2022, by penetration rate

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
In 2022, Ajinomoto was the most chosen FMCG brand in the food category in urban areas in Vietnam, having a penetration rate of 74.3 percent, followed by Hao Hao with a penetration rate of 73.6 percent. Hao Hao is among the leading instant noodle brands in the country.

Most chosen FMCG brands in packaged food category in urban areas in Vietnam in 2022, by penetration rate

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Release date

June 2023

Region

Vietnam

Survey time period

2022

Special properties

among four key urban cities Ho Chi Minh, Ha Noi, Da Nang and Can Tho

Supplementary notes

Penetration rate refers to the percentage of households that have bought a product from a certain brand at least once.

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Statistics on " FMCG market in Vietnam "

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Overview

6

Key indicators

5

E-commerce

4

Food and beverages

8

Dairy

7

Personal care

6

Leading FMCG companies

3

Consumer behavior

4

Further related statistics

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Topics

FMCG market in VietnamRetail sector in VietnamCosmetics market in VietnamBeer industry in VietnamCoffee market in Vietnam
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