Leading quick service restaurants chains in France 2022-2023, by revenue

In 2023, McDonald's was the leading quick service restaurant (QSR) chain in France based on revenue. Overall, McDonald's revenue amounted to 6.1 billion euros that year, remaining stable over 2022. Groupe Bertrand and Marie Blachère followed in the ranking in 2023, with an estimated revenue of 2.3 billion and one billion euros, respectively.

What are the French cities with the most McDonald's restaurants?

Aside from generating the highest revenue, McDonald's also topped the ranking of the leading quick service restaurant chains in France based on the number of units, with nearly 1,600 restaurants in 2023. That year, Paris was by far the French city with the highest number of McDonald's restaurants, ahead of Toulouse and Marseille.

How much do French consumers spend in quick service restaurants?

In 2023, the number of visits to quick service restaurants in France reached 2.7 million, nearly catching up with the figure recorded before the impact of COVID-19. Meanwhile, consumer spending in the French quick service market recovered faster than visits, totaling 18.6 billion euros in 2023 and exceeding pre-pandemic levels.