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Link to original content: http://statista.com/statistics/1238666/japan-awareness-fair-trade/
Japan: awareness of Fairtrade 2023 | Statista

Awareness of Fairtrade in Japan 2023

Published by C. Diep, Feb 20, 2024
According to a survey conducted in October 2023 in Japan, the awareness of the term "Fairtrade" was split among consumers. Half of the respondents neither knew the meaning nor have they heard the term before, whereas the other half had at least heard the term before.

Awareness of the term "Fairtrade" in Japan as of October 2023

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Release date

November 2023

Region

Japan

Survey time period

October 5 to 8, 2023

Number of respondents

5,000 respondents

Age group

15 years and older

Special properties

only one answer allowed

Method of interview

Online survey

Supplementary notes

Original question: "Among the following terms, to what extent do you know about them? Please choose the applicable answer for each one. - 'Fairtrade'."

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