In Spain, electronics were the most purchased category through online marketplaces, acquired by almost two-thirds of consumers surveyed in 2023. Fashion and home items ranked second and third, bought by 61 percent and 57 percent of respondents.
Most purchased categories in online marketplaces in Spain in 2023
To ensure the representativeness of online shoppers, the sample has been weighted with the data obtained in the Estudio general de medios (EGM) from the Asociación para la Investigación de Medios de Comunicación (AIMC).
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Tandem Up. (June 1, 2023). Most purchased categories in online marketplaces in Spain in 2023 [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1236532/most-purchased-categories-online-marketplaces-spain/
Tandem Up. "Most purchased categories in online marketplaces in Spain in 2023." Chart. June 1, 2023. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1236532/most-purchased-categories-online-marketplaces-spain/
Tandem Up. (2023). Most purchased categories in online marketplaces in Spain in 2023. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1236532/most-purchased-categories-online-marketplaces-spain/
Tandem Up. "Most Purchased Categories in Online Marketplaces in Spain in 2023." Statista, Statista Inc., 1 Jun 2023, https://www.statista.com/statistics/1236532/most-purchased-categories-online-marketplaces-spain/
Tandem Up, Most purchased categories in online marketplaces in Spain in 2023 Statista, https://www.statista.com/statistics/1236532/most-purchased-categories-online-marketplaces-spain/ (last visited November 25, 2024)
Most purchased categories in online marketplaces in Spain in 2023 [Graph], Tandem Up, June 1, 2023. [Online]. Available: https://www.statista.com/statistics/1236532/most-purchased-categories-online-marketplaces-spain/