In a survey about audio advertising conducted in Australia in 2020, it was found that 83 percent of respondents reported used broadcast radio audio advertising to increase brand awareness. Meanwhile, that same year, nine percent of respondents reported they used podcasts audio advertising to increase keyword search activity.
Objectives of audio advertising for media agencies with audio advertising experience in Australia 2020
Original question: What have been the objectives of the Broadcast Radio/Streaming digital audio/podcast advertising activities you’ve been involved with
over the past year?
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IAB Australia. (March 15, 2021). Objectives of audio advertising for media agencies with audio advertising experience in Australia 2020 [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1234553/australia-audio-advertising-objectives/
IAB Australia. "Objectives of audio advertising for media agencies with audio advertising experience in Australia 2020." Chart. March 15, 2021. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1234553/australia-audio-advertising-objectives/
IAB Australia. (2021). Objectives of audio advertising for media agencies with audio advertising experience in Australia 2020. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1234553/australia-audio-advertising-objectives/
IAB Australia. "Objectives of Audio Advertising for Media Agencies with Audio Advertising Experience in Australia 2020." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1234553/australia-audio-advertising-objectives/
IAB Australia, Objectives of audio advertising for media agencies with audio advertising experience in Australia 2020 Statista, https://www.statista.com/statistics/1234553/australia-audio-advertising-objectives/ (last visited November 25, 2024)
Objectives of audio advertising for media agencies with audio advertising experience in Australia 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1234553/australia-audio-advertising-objectives/
