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The combined volume in the 'Hard Seltzer' segment of the alcoholic drinks market in the United States was forecast to continuously decrease between 2024 and 2029 by in total 94 million litres (-4.94 percent). According to this forecast, in 2029, the combined volume will have decreased for the seventh consecutive year to 1.8 billion litres.

Find further information concerning volume in the United Kingdom and average consumption per capita in the United States.

The Statista Market Insights cover a broad range of additional markets.

Volume of hard seltzer in the U.S. 2019-2029 (in million liters)

Characteristic	Volume in million liters
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Release date

November 2024

More information

Region

United States

Survey time period

2019 to 2029

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Hard seltzer, also referred to as spiked seltzer or hard sparkling alcohol water, is an alcoholic beverage with carbonated water and often contains fruit flavoring. Typically, it is clear and colorless, with an alcohol content of 4–6% alcohol by volume (ABV).

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include White Claw, Smirnoff, Bud Light, and Michelob.

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