A survey conducted among Australian social shoppers revealed that Facebook was the most used social commerce platform in 2023, at 58 percent of respondents. Instagram took second place at 40 percent respectively. Whereas Facebook was more popular among Gen X, Instagram, Youtube and TikTok were trendy among the younger generations.
Social commerce usage in Australia in 2023, by social media platform
Original survey question: Which of the following social media or streaming platforms, if any, have you made a purchase or payment through in the last 6 months?
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PayPal. (October 3, 2023). Social commerce usage in Australia in 2023, by social media platform [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1229007/australia-social-commerce-usage-by-social-media-platform/
PayPal. "Social commerce usage in Australia in 2023, by social media platform." Chart. October 3, 2023. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1229007/australia-social-commerce-usage-by-social-media-platform/
PayPal. (2023). Social commerce usage in Australia in 2023, by social media platform. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1229007/australia-social-commerce-usage-by-social-media-platform/
PayPal. "Social Commerce Usage in Australia in 2023, by Social Media Platform." Statista, Statista Inc., 3 Oct 2023, https://www.statista.com/statistics/1229007/australia-social-commerce-usage-by-social-media-platform/
PayPal, Social commerce usage in Australia in 2023, by social media platform Statista, https://www.statista.com/statistics/1229007/australia-social-commerce-usage-by-social-media-platform/ (last visited October 30, 2024)
Social commerce usage in Australia in 2023, by social media platform [Graph], PayPal, October 3, 2023. [Online]. Available: https://www.statista.com/statistics/1229007/australia-social-commerce-usage-by-social-media-platform/
