A survey from June 2020 found that checking how other media organizations reported on information was a popular way to check if information was true, with 52 percent of respondents from Nigeria using this technique. When asked how to verify information found online was true or false, 52 percent of participants from Brazil responded that they would go back to the original source.
Ways to verify if information online is true among consumers in selected countries worldwide as of June 2020
Characteristic
Total EMEA
Argentina
Australia
Brazil
India
Nigeria
U.S.
Check whether the headline accurately reflects the rest of the story
27%
35%
36%
31%
38%
39%
35%
Search online for key words to see if the story ranks among top searches
22%
23%
20%
36%
40%
28%
19%
Read how other media organizations have reported the story
43%
38%
44%
49%
45%
52%
42%
Go back to the original source of the information
39%
46%
38%
52%
47%
46%
41%
Use a fact-checking website
27%
10%
25%
39%
39%
36%
35%
Talk to friends or family to check whether they have heard of the story
21%
34%
26%
28%
39%
37%
24%
Do some research on the media organization that has reported the story
32%
45%
28%
37%
43%
45%
31%
Check the publication date
29%
43%
29%
39%
35%
33%
28%
Read the comments
27%
39%
29%
34%
38%
39%
22%
If on social media, check the profile of the person who shared the story
16%
29%
17%
30%
37%
30%
17%
If on social media, check how many people have shared or liked the story
7%
12%
8%
13%
29%
17%
8%
Other
1%
1%
3%
1%
1%
1%
1%
I would not do anything to verify the piece of information
Question: When you're unsure about whether a piece of news or information online is true or false, which of these, if any, are you most likely to do?
Survey dates for EMEA were January 6 to March 27, 2020. Dates for non-European countries were February 12 to June 18. 2020.
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Ipsos. (March 15, 2021). Ways to verify if information online is true among consumers in selected countries worldwide as of June 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1228781/verify-news-online-worldwide/
Ipsos. "Ways to verify if information online is true among consumers in selected countries worldwide as of June 2020." Chart. March 15, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1228781/verify-news-online-worldwide/
Ipsos. (2021). Ways to verify if information online is true among consumers in selected countries worldwide as of June 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1228781/verify-news-online-worldwide/
Ipsos. "Ways to Verify If Information Online Is True among Consumers in Selected Countries Worldwide as of June 2020." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/1228781/verify-news-online-worldwide/
Ipsos, Ways to verify if information online is true among consumers in selected countries worldwide as of June 2020 Statista, https://www.statista.com/statistics/1228781/verify-news-online-worldwide/ (last visited November 21, 2024)
Ways to verify if information online is true among consumers in selected countries worldwide as of June 2020 [Graph], Ipsos, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/1228781/verify-news-online-worldwide/