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When asked about "Drivers of digital audio purchases", most Brazilian respondents pick "To listen to what I want, when I want" as an answer. 62 percent did so in our online survey in 2023.
Find this and more survey data on drivers of digital audio purchases in Brazil in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Drivers of digital audio purchases in Brazil as of December 2023

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Number of respondents

1,181 respondents

Age group

18-64 years

Special properties

respondents who spent money on digital audio content (music or podcasts) (Media & digital media, Video games)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What are the main reasons why you pay for digital music content or podcasts?"

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