During a survey conducted among marketing professionals from the United States in early 2023, the average share of marketing budget invested in mobile activities among B2C product marketers stood at 28.8 percent, whereas for B2B products at 15.2 percent.
Share of marketing budgets invested in mobile activities according to CMOs in the United States as of February 2023, by primary economic sector
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The CMO Survey. (March 28, 2023). Share of marketing budgets invested in mobile activities according to CMOs in the United States as of February 2023, by primary economic sector [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1223644/mobile-marketing-budget-share-sector-usa/
The CMO Survey. "Share of marketing budgets invested in mobile activities according to CMOs in the United States as of February 2023, by primary economic sector." Chart. March 28, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1223644/mobile-marketing-budget-share-sector-usa/
The CMO Survey. (2023). Share of marketing budgets invested in mobile activities according to CMOs in the United States as of February 2023, by primary economic sector. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1223644/mobile-marketing-budget-share-sector-usa/
The CMO Survey. "Share of Marketing Budgets Invested in Mobile Activities According to Cmos in The United States as of February 2023, by Primary Economic Sector." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/1223644/mobile-marketing-budget-share-sector-usa/
The CMO Survey, Share of marketing budgets invested in mobile activities according to CMOs in the United States as of February 2023, by primary economic sector Statista, https://www.statista.com/statistics/1223644/mobile-marketing-budget-share-sector-usa/ (last visited November 24, 2024)
Share of marketing budgets invested in mobile activities according to CMOs in the United States as of February 2023, by primary economic sector [Graph], The CMO Survey, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/1223644/mobile-marketing-budget-share-sector-usa/
