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Link to original content: http://statista.com/statistics/1201253/india-share-of-social-media-influencer-followers-by-gender/
India: share of social media influencer followers by gender 2023 | Statista

People that follow at least one social media influencer India 2023, by gender

Published by
Tanushree Basuroy,
Jun 15, 2023
According to a survey by Rakuten Insight in May 2023, the majority of female and male respondents admitted to following at least one influencer on social media. Overall, female participants were found to know more about social media influencers compared to the males, with 73 percent following at least one influencer.

Share of people that follow at least one social media influencer in India in May 2023, by gender

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Release date

June 2023

Region

India

Survey time period

May 11 to 31, 2023

Number of respondents

33,091 respondents

Age group

16 years and older

Supplementary notes

Original question: Do you follow at least one influencer on social media?

The survey question had 12,365 female and 20,726 male respondents.

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