Retail advertisers in the United States spent around 1.1 billion U.S. dollars in advertising as of January 2023. According to the source's estimates, ad spend in the retail industry decreased by roughly 40 percent compared to the previous month. In December 2022, advertising expenditures in the category reached 1.9 billion dollars, boosted by the holiday season.
Retail industry advertising spending in the United States from October 2022 to January 2023
(in billion U.S. dollars)
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MediaRadar. (February 20, 2023). Retail industry advertising spending in the United States from October 2022 to January 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1193033/retail-industry-ad-spend-us/
MediaRadar. "Retail industry advertising spending in the United States from October 2022 to January 2023 (in billion U.S. dollars)." Chart. February 20, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1193033/retail-industry-ad-spend-us/
MediaRadar. (2023). Retail industry advertising spending in the United States from October 2022 to January 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1193033/retail-industry-ad-spend-us/
MediaRadar. "Retail Industry Advertising Spending in The United States from October 2022 to January 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 20 Feb 2023, https://www.statista.com/statistics/1193033/retail-industry-ad-spend-us/
MediaRadar, Retail industry advertising spending in the United States from October 2022 to January 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1193033/retail-industry-ad-spend-us/ (last visited November 24, 2024)
Retail industry advertising spending in the United States from October 2022 to January 2023 (in billion U.S. dollars) [Graph], MediaRadar, February 20, 2023. [Online]. Available: https://www.statista.com/statistics/1193033/retail-industry-ad-spend-us/