Share of users for watching movies listening to music Thailand 2020, by channel

In 2020, around 78.9 percent of internet users in Thailand watched movies and listened to music online, while 21.1 percent watched movies and listened to music offline. Additionally, the number of internet users in Thailand has been gradually increasing, with a projection of reaching almost 62 million users by 2025.

The booming era of online entertainment

Since high-speed internet became available in Thailand, the online community seemed to grow bigger in various aspects such as online transaction, online commerce, and online entertainment. In 2020, there were already almost five million digital music streaming users in Thailand. This was predicted to increase over the next years. With such promising growth in the digitalization of the entertainment market, the revenue of subscription video on demand (SVoD) in Thailand’s online audiovisual industry was forecasted to reach more than one billion Thai Baht in 2020.

The online media consumers

Thais spent around nine hours per day using the internet. The use of social media, watching online movies, and listening to digital music were the most popular online activities in Thailand in 2020. Other common online activities among Thai internet users included conducting online transactions, shopping, reading books, and playing games. In terms of the preferred platforms for online entertainment, YouTube was the most accessed platform to watch videos and listen to music for Thai internet users.