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Link to original content: http://statista.com/statistics/1171274/south-korea-k-beauty-global-popularity-by-country/
South Korea: K-beauty global popularity by country or territory 2023 | Statista

K-beauty popularity worldwide 2023, by country or territory

Published by
Nina Jobst,
Oct 17, 2024

According to a survey on the global popularity of South Korean cultural content in 2023, South Korean beauty products were most popular among Vietnamese respondents, with over 69 percent of respondents from there answering it was widely popular. Over 66 percent of respondents in other countries such as the Taiwan and Malaysia also stated that K-beauty is very popular in their countries.

Popularity of South Korean beauty products (K-beauty) worldwide in 2023, by country or territory

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Sources

Use Ask Statista Research Service

Release date

April 2024

Region

Worldwide, South Korea

Survey time period

November 10 to 30, 2023

Number of respondents

25,000 respondents

Age group

15-59 years old

Method of interview

Online panel

Supplementary notes

This survey was conducted in the following 26 countries and territories: China, Japan, Taiwan, Thailand, Indonesia, Malaysia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, Kazakhstan, Mexico, Germany, Canada, Italy, Spain, Saudi Arabia, Egypt, and South Africa.
Original question: "How popular do you think Korean culture is in your country at the moment?" Answers were ranked from 1 to 5 with 1 stating "There are a few enthusiasts" and 5 stating "Very popular with the general public".

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Overview

4

Americas

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Europe

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Asia

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Export

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Popularity of South Korean beauty products worldwideCosmetics market in South Korea Tourism industry in South Korea Music industry in South Korea Skin care market in South Korea
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