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Global revenue of leading online travel agencies (OTAs) grew in 2023 compared to the previous year. In 2023, Booking Holdings and Expedia Group, which reported the highest revenue of leading OTAs worldwide that year, recorded a 25 percent and 10 percent annual increase in revenue, respectively.

How big is the online travel market?

In 2023, global revenue in the online travel market grew by over 100 billion U.S. dollars from 2022, with the online travel market size worldwide reaching nearly 600 billion U.S. dollars. When breaking down global travel and tourism's revenue by sales channel, the dominance of online sales is clear, as online transactions generated nearly 70 percent of the market's revenue in 2023.

What are the most visited travel websites worldwide?

In April 2024, Booking.com, Booking Holdings' leading brand, ranked as the most visited travel and tourism worldwide, ahead of tripadvisor.com and airbnb.com, recording almost 560 million visits. Figures on the geographical distribution of booking.com's online traffic show that the United States, the UK, and Germany accounted for most visits via desktop that month.

Year-over-year percentage change in revenue of leading online travel agencies (OTAs) worldwide from 2020 to 2023

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Release date

May 2024

More information

Region

Worldwide

Survey time period

2020 to 2023

Special properties

companies are ranked based on the highest revenue in 2023

Supplementary notes

¹ Figures for eDreams and MakeMyTrip do not refer to fiscal years (ending in March) but to calendar years. Data were calculated by summing figures of the four calendar quarters.

Figures in euros (eDreams ODIGEO, Trivago, and Lastminute.com Group) and in British pounds (On the Beach Group) were converted to U.S. dollars by looking at the exchange rate on December 31 per each year.

Data have been compiled by Statista based on the company filings for the selected financial years: Booking Holdings, Expedia Group, Airbnb, Trip.com, Tripadvisor, eDreams ODIGEO, Despegar, Trivago, MakeMyTrip, Lastminute.com Group, On The Beach Group.