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Link to original content: http://statista.com/statistics/1133006/new-b2b-marketing-tactics-channels-usage-plans/
U.S. B2B new marketing tactics usage 2023 | Statista

New B2B marketing tactics to be used in the U.S. 2023

Published by
Julia Faria,
Feb 15, 2024
Over 40 percent of business-to-business (B2B) marketers surveyed in the United States planned to explore artificial intelligence (AI) and automation in 2023. Video marketing and influencer marketing were also among the strategies to be experimented, mentioned by 32 and 30 percent of the respondents, respectively.

New marketing tactics and channels planned to be explored according to B2B companies in the United States in 2023

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Sources

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Release date

June 2023

Region

United States

Survey time period

2022

Number of respondents

>900

Special properties

among marketing profesionals

Supplementary notes

The source did not provide information on the exact date of survey.
The release date is the date of access.

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