The leading home care brand in Romania in 2022 was Sano, with 10 consumer reach points. It was closely followed by Fairy and Ariel, with 9 consumer reach points each.
Leading home care brands in Romania in 2022, by consumer reach points
* Consumer reach points are a metric used to measure which brands people are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
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Kantar Worldpanel. (September 8, 2023). Leading home care brands in Romania in 2022, by consumer reach points [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1131770/romania-most-chosen-home-care-brands/
Kantar Worldpanel. "Leading home care brands in Romania in 2022, by consumer reach points." Chart. September 8, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1131770/romania-most-chosen-home-care-brands/
Kantar Worldpanel. (2023). Leading home care brands in Romania in 2022, by consumer reach points. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1131770/romania-most-chosen-home-care-brands/
Kantar Worldpanel. "Leading Home Care Brands in Romania in 2022, by Consumer Reach Points." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1131770/romania-most-chosen-home-care-brands/
Kantar Worldpanel, Leading home care brands in Romania in 2022, by consumer reach points Statista, https://www.statista.com/statistics/1131770/romania-most-chosen-home-care-brands/ (last visited November 22, 2024)
Leading home care brands in Romania in 2022, by consumer reach points [Graph], Kantar Worldpanel, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1131770/romania-most-chosen-home-care-brands/