Market value of live commerce in China 2019-2026
In 2023, the live streaming e-commerce market in China reached nearly five trillion yuan, showing a remarkable increase from 420 billion yuan in 2019 and forecast to surge to 8.16 trillion yuan by 2026.
Live commerce in China
In 2022, the largest Chinese online marketplace Taobao was estimated to have a 770-billion-yuan revenue from its live-streaming commerce business. While most of the western internet users still associated live streaming with gaming and entertainment, it had become a vastly used shopping channel among Chinese online shoppers. The number of live streaming watchers in China hit 765 million in June 2023, and shopping-related content listed as the most popular type among live streaming watchers. Live streaming commerce was not only a rivalry between online retail giants. The short-video sharing unicorns, Douyin (known as Tik Tok globally) and Kuaishou, were also popular in the market. Bridging entertainment and online shopping, live streaming has the huge potential to change the status quo and become the new norm for e-commerce in China.
Live commerce in China
In 2022, the largest Chinese online marketplace Taobao was estimated to have a 770-billion-yuan revenue from its live-streaming commerce business. While most of the western internet users still associated live streaming with gaming and entertainment, it had become a vastly used shopping channel among Chinese online shoppers. The number of live streaming watchers in China hit 765 million in June 2023, and shopping-related content listed as the most popular type among live streaming watchers. Live streaming commerce was not only a rivalry between online retail giants. The short-video sharing unicorns, Douyin (known as Tik Tok globally) and Kuaishou, were also popular in the market. Bridging entertainment and online shopping, live streaming has the huge potential to change the status quo and become the new norm for e-commerce in China.
