According to a survey from 2019, fashion retailer Zalando and electronics retailer Verkkokauppa.com were the most favored online shops among Finnish consumers. As of 2019, roughly 15 percent of the respondents in Finland made a purchase during the last six months on these online shop websites. Other popular online retailers included Adlibris, CDON, Amazon, and eBay.
Finns not only rely on foreign retailers for online purchases. Domestic online stores, such as Verkkokauppa.com, Elisa, and Kärkkäinen are also popular. A 2019 e-commerce survey shows that the most popular product categories for online purchases from online retailers were clothing and footwear (especially for women), home electronics, and media products, such as CDs, DVDs, games, books, and magazines. Finnish consumers, who bought CDs, DVDs, or games, estimated that over 50 percent of their purchases were made online.
From which of the following online shops have you made purchases during the past six months?
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Posti. (September 25, 2019). From which of the following online shops have you made purchases during the past six months? [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1124124/most-popular-online-retailers-in-finland/
Posti. "From which of the following online shops have you made purchases during the past six months?." Chart. September 25, 2019. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1124124/most-popular-online-retailers-in-finland/
Posti. (2019). From which of the following online shops have you made purchases during the past six months?. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1124124/most-popular-online-retailers-in-finland/
Posti. "From Which of The following Online Shops Have You Made Purchases during The past Six Months?." Statista, Statista Inc., 25 Sep 2019, https://www.statista.com/statistics/1124124/most-popular-online-retailers-in-finland/
Posti, From which of the following online shops have you made purchases during the past six months? Statista, https://www.statista.com/statistics/1124124/most-popular-online-retailers-in-finland/ (last visited November 22, 2024)
From which of the following online shops have you made purchases during the past six months? [Graph], Posti, September 25, 2019. [Online]. Available: https://www.statista.com/statistics/1124124/most-popular-online-retailers-in-finland/