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Link to original content: http://statista.com/statistics/1119943/hungary-leading-food-brands-by-crp/
Hungary: leading food brands by CRP 2022 | Statista

Most popular food brands in Hungary 2022

Published by Flora Medve, May 30, 2023
In 2022, Milka was the most popular food brand in Hungary with 30 consumer reach points. MOGYI took second place in the ranking with 22 points.

Ranking of food brands in Hungary in 2022, by consumer reach points (CRP)

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Sources

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Release date

May 2023

Region

Hungary

Survey time period

2022

Supplementary notes

* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."

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Statistics on " FMCG market in Hungary "

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Overview

6

Production

7

Retail sales

8

Retail channels

6

Online FMCG retail

4

Consumer spending

7

Leading brands

5

Further related statistics

17

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FMCG market in HungaryFMCG market in PolandAlcohol market in HungaryNon-alcoholic beverages in HungaryFood market in Russia
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