In 2022, women made more than six out of ten online purchases in Brazil. The share of e-commerce checkouts fulfilled by women has been increasing since 2019, when it stood at 52 percent. However, on average, Brazilian men spend more on e-commerce than women.
Distribution of online orders in Brazil from 2019 to 2022, by gender
* As of 2nd quarter 2022. The source did not provide the exact figure for men. It was calculated by Statista based on the women's order share. For 2022, the category "men" should be interpreted as "men/other".
Figures prior to 2022 were retrieved from previous releases.
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NeoTrust, & Poder360. (July 31, 2022). Distribution of online orders in Brazil from 2019 to 2022, by gender [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1111429/distribution-online-checkouts-brazil-gender/
NeoTrust, und Poder360. "Distribution of online orders in Brazil from 2019 to 2022, by gender." Chart. July 31, 2022. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1111429/distribution-online-checkouts-brazil-gender/
NeoTrust, Poder360. (2022). Distribution of online orders in Brazil from 2019 to 2022, by gender. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1111429/distribution-online-checkouts-brazil-gender/
NeoTrust, and Poder360. "Distribution of Online Orders in Brazil from 2019 to 2022, by Gender." Statista, Statista Inc., 31 Jul 2022, https://www.statista.com/statistics/1111429/distribution-online-checkouts-brazil-gender/
NeoTrust & Poder360, Distribution of online orders in Brazil from 2019 to 2022, by gender Statista, https://www.statista.com/statistics/1111429/distribution-online-checkouts-brazil-gender/ (last visited October 30, 2024)
Distribution of online orders in Brazil from 2019 to 2022, by gender [Graph], NeoTrust, & Poder360, July 31, 2022. [Online]. Available: https://www.statista.com/statistics/1111429/distribution-online-checkouts-brazil-gender/