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Link to original content: http://statista.com/statistics/1085112/advertising-solutions-europe/
Alternatives to 3rd party cookies under evaluation in Europe 2024 | Statista

Alternatives to third-party cookies under evaluation in Europe 2024

Published by Statista Research Department, May 8, 2024
During an early 2024 survey, it was found that contextual advertising was the most popular solution looked into by the European advertising industry professionals in light of the looming third-party cookie deprecation. Nearly two third of respondents said that they were evaluating it for the future.

Alternatives to third-party cookies under evaluation according to advertising industry professionals in Europe as of February 2024

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Release date

February 2024

Region

Europe

Survey time period

as of February 2024

Number of respondents

167 respondents

Special properties

among advertising industry professionals

Supplementary notes

Original question: "Which alternatives to third-party cookies are you evaluating for the future? (Please select all that apply)"
The source does not provide a survey date. The date provided is the publication date.

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Major players

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Formats

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Marketer insights

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