Occupying roughly one third of the budget allocated to costs of advertising by luxury cosmetics companies in Russia, the French conglomerate LVMH Moët Hennessy – Louis Vuitton SE had the largest share of spend (SOS) in 2018. The share of spend on advertising of the remaining companies that made it in the top five ranged between 10 and 14 percent.
Ranking of companies with largest spending on advertising in the Russian luxury cosmetics market in 2018, by share of spend (SOS)*
* The study analyzed Mediascope's data on TV, press, out-of-home, radio, and internet banner advertising in Russian cities with over 100,000 inhabitants.
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New Retail Russia. (February 12, 2019). Ranking of companies with largest spending on advertising in the Russian luxury cosmetics market in 2018, by share of spend (SOS)* [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1069852/leading-luxury-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. "Ranking of companies with largest spending on advertising in the Russian luxury cosmetics market in 2018, by share of spend (SOS)*." Chart. February 12, 2019. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1069852/leading-luxury-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. (2019). Ranking of companies with largest spending on advertising in the Russian luxury cosmetics market in 2018, by share of spend (SOS)*. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1069852/leading-luxury-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. "Ranking of Companies with Largest Spending on Advertising in The Russian Luxury Cosmetics Market in 2018, by Share of Spend (Sos)*." Statista, Statista Inc., 12 Feb 2019, https://www.statista.com/statistics/1069852/leading-luxury-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia, Ranking of companies with largest spending on advertising in the Russian luxury cosmetics market in 2018, by share of spend (SOS)* Statista, https://www.statista.com/statistics/1069852/leading-luxury-cosmetics-companies-by-share-of-spend-russia/ (last visited November 24, 2024)
Ranking of companies with largest spending on advertising in the Russian luxury cosmetics market in 2018, by share of spend (SOS)* [Graph], New Retail Russia, February 12, 2019. [Online]. Available: https://www.statista.com/statistics/1069852/leading-luxury-cosmetics-companies-by-share-of-spend-russia/
