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Link to original content: http://statista.com/statistics/1061819/dooh-ad-spend-share-of-ooh-uk/
DOOH ad spend share of OOH UK 2027 | Statista

DOOH share in OOH ad spend in the UK 2015-2027

Published by Statista Research Department, Apr 4, 2024
In 2022, digital out-of-hone (DOOH) accounted for 63 percent of out-of-home advertising spending in the United Kingdom (UK), up from 32 percent seven years earlier. The source projected that the share would increase to 75 percent by 2027.

Share of digital in out-of-home (DOOH) advertising spending in the United Kingdom (UK) in 2015, 2022, and 2027

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Release date

January 2024

Region

United Kingdom

Survey time period

2015 and 2022

Supplementary notes

* Forecast.

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Out-of-home advertising in the UKAdvertising in the UKProgrammatic advertising in the UKOutdoor advertising worldwideDigital out-of-home advertising in the UK
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