Yili remained the top brand in China in terms of the ad spending in 2023. The company increased its advertising expenditure by 0.2 percent. Mengniu Dairy fell from the fourth to the seventh place, registering a 26.8 percent decline in ad spending. JD.com dropped out of the top 20 advertisers as it cut its ad budget by more than 11.5 percent.
Annual advertising spending growth in China in 2023, by leading brand
Ad spending includes television (excl. advertising on television in public transportation), newspapers, magazines, radio, and outdoor advertising, cinemas, elevator LCD and poster.
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CTR MarketResearch, & Sohu. (February 5, 2024). Annual advertising spending growth in China in 2023, by leading brand [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1056785/china-ad-spending-growth-leading-companies/
CTR MarketResearch, und Sohu. "Annual advertising spending growth in China in 2023, by leading brand." Chart. February 5, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1056785/china-ad-spending-growth-leading-companies/
CTR MarketResearch, Sohu. (2024). Annual advertising spending growth in China in 2023, by leading brand. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1056785/china-ad-spending-growth-leading-companies/
CTR MarketResearch, and Sohu. "Annual Advertising Spending Growth in China in 2023, by Leading Brand." Statista, Statista Inc., 5 Feb 2024, https://www.statista.com/statistics/1056785/china-ad-spending-growth-leading-companies/
CTR MarketResearch & Sohu, Annual advertising spending growth in China in 2023, by leading brand Statista, https://www.statista.com/statistics/1056785/china-ad-spending-growth-leading-companies/ (last visited November 21, 2024)
Annual advertising spending growth in China in 2023, by leading brand [Graph], CTR MarketResearch, & Sohu, February 5, 2024. [Online]. Available: https://www.statista.com/statistics/1056785/china-ad-spending-growth-leading-companies/
