Exclusive content plays a big role, sometimes the deciding factor, in video streaming subscriptions. As one of the prominent video service providers in China, iQIYI has committed to producing original shows. In 2023, about 14 percent of its TV series and over 27 percent of its variety shows were in-house productions.
Share of original content on major video streaming platforms in China in 2023, by program type
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QuestMobile. (January 23, 2024). Share of original content on major video streaming platforms in China in 2023, by program type [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1049605/china-distribution-of-original-and-acquired-online-video-content-by-platform/
QuestMobile. "Share of original content on major video streaming platforms in China in 2023, by program type." Chart. January 23, 2024. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1049605/china-distribution-of-original-and-acquired-online-video-content-by-platform/
QuestMobile. (2024). Share of original content on major video streaming platforms in China in 2023, by program type. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1049605/china-distribution-of-original-and-acquired-online-video-content-by-platform/
QuestMobile. "Share of Original Content on Major Video Streaming Platforms in China in 2023, by Program Type." Statista, Statista Inc., 23 Jan 2024, https://www.statista.com/statistics/1049605/china-distribution-of-original-and-acquired-online-video-content-by-platform/
QuestMobile, Share of original content on major video streaming platforms in China in 2023, by program type Statista, https://www.statista.com/statistics/1049605/china-distribution-of-original-and-acquired-online-video-content-by-platform/ (last visited October 30, 2024)
Share of original content on major video streaming platforms in China in 2023, by program type [Graph], QuestMobile, January 23, 2024. [Online]. Available: https://www.statista.com/statistics/1049605/china-distribution-of-original-and-acquired-online-video-content-by-platform/
