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Link to original content: http://statista.com/statistics/1041760/malaysia-korean-beauty-trends-source-male-respondents/
Malaysia: information sources on K-beauty trends male respondents 2021 | Statista

Information sources for male respondents on K-beauty trends Malaysia 2021

Published by
Amanda Siddharta,
Oct 5, 2022
In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 52 percent of male respondents in Malaysia who used Korean beauty products, said that they get information on such products from social media beauty influencers. Online advertisements of such products were also effective sources of information for 50 percent of the male respondents. K-beauty is increasing in popularity, especially in Asia, and brands should look into investing more in digital advertising to reach out further in this market.

Information channels used by male respondents for the latest Korean beauty trends and products in Malaysia as of July 2021

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Release date

October 2021

Region

Malaysia

Survey time period

July 8 to 30, 2021

Number of respondents

1,182 respondents

Age group

16 years and older

Special properties

male respondents who used Korean beauty products

Method of interview

Online survey

Supplementary notes

The question asked was as follows:
"Where do you usually get information on the latest Korean Beauty skincare products and trends from?"

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