Net revenue of Crocs, Inc worldwide 2014-2023

In 2023, the global net revenue of Crocs, Inc amounted to approximately 3.96 billion U.S. dollars, up from around 3.55 billion U.S. dollars recorded a year earlier. In contrast, the company's global net revenue amounted to about 1.2 billion U.S. dollars in 2014. Crocs, Inc is comprised of the two brands Crocs and HEYDUDE, the latter of which was acquired in 2022.

HEYDUDE

The acquisition of HEYDUDE is understandable as, like Crocs, HEYDUDE makes slip-on shoes with a focus on comfort above all. In the financial year 2023, HEYDUDE generated a net revenue of roughly 949 million U.S. dollars, under a third of the Croc’s brand revenue. Both brands ranked highly among Gen Z consumers in a 2024 popularity growth index of women’s casual footwear.

Crocs’ sales channels

The revenue of Crocs, Inc. is split fairly equally between its wholesale and direct-to-consumer channels. Direct-to-consumer took a slightly higher share in 2023, with a revenue of approximately 1.52 billion dollars. In the direct-to-consumer segment, the store type with the greatest presence was outlet stores. The Crocs brand had over 200 such stores in 2023, compared to 84 retail stores.