Shoppers' reasons for practicing showrooming Singapore 2019

According to a survey on consumer shopping habits in Singapore conducted in May 2019, 54 percent of the respondents stated that they practiced showrooming while shopping to get them a better deal. Showrooming is the practice of checking for items in a physical store with the intention of purchasing them online.

Using technology to enhance the shopping experience

     For shoppers in Singapore, using a combination of both online platforms and offline retail spaces seemed to be an alternative way of shopping these days. By using mobile phones when shopping in a physical store, shoppers can complete their purchase online for a better offer. On the other hand, Singaporean shoppers could also practice webrooming, which is to research for their desired items online before they make the purchase in a physical store. This way, they can inspect the quality of the product more thoroughly before completing the purchase.

The future of the retail industry

   The increasing popularity of showrooming and webrooming in Singapore indicated a change from the traditional way of shopping among consumers in the country. Their tendency to practice both shopping methods by using their mobile phones for convenience should also be taken into account. Namely, the retail industry in the country may have to adapt their business strategy accordingly due to the possible growing number of such shoppers with the number of smartphone users in Singapore that was projected to have an upward trend until 2025.