In 2019, the regions with most shirt sponsorship deals with the leading 50 football clubs in Europe were the Middle East and the United Kingdom (UK). Both regions had eight shirt sponsorship deals with top football clubs in Europe.
Football sponsorship allows brands to increase brand awareness, reach new markets and raise profits.
In terms of sponsorship deal value, the contribution of the Middle East exceeded the one from the United Kingdom. The value of shirt sponsorship deals with companies from the Middle East amounted to 250 million euros, whereas with companies from the UK, it was 75 million euros.
Number of shirt sponsorship deals of the leading 50 football clubs in Europe in 2019, by sponsor origin
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Brand Finance. (May 16, 2019). Number of shirt sponsorship deals of the leading 50 football clubs in Europe in 2019, by sponsor origin [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1024976/sponsorship-deals-top-football-clubs-by-region/
Brand Finance. "Number of shirt sponsorship deals of the leading 50 football clubs in Europe in 2019, by sponsor origin ." Chart. May 16, 2019. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1024976/sponsorship-deals-top-football-clubs-by-region/
Brand Finance. (2019). Number of shirt sponsorship deals of the leading 50 football clubs in Europe in 2019, by sponsor origin . Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1024976/sponsorship-deals-top-football-clubs-by-region/
Brand Finance. "Number of Shirt Sponsorship Deals of The Leading 50 Football Clubs in Europe in 2019, by Sponsor Origin ." Statista, Statista Inc., 16 May 2019, https://www.statista.com/statistics/1024976/sponsorship-deals-top-football-clubs-by-region/
Brand Finance, Number of shirt sponsorship deals of the leading 50 football clubs in Europe in 2019, by sponsor origin Statista, https://www.statista.com/statistics/1024976/sponsorship-deals-top-football-clubs-by-region/ (last visited November 22, 2024)
Number of shirt sponsorship deals of the leading 50 football clubs in Europe in 2019, by sponsor origin [Graph], Brand Finance, May 16, 2019. [Online]. Available: https://www.statista.com/statistics/1024976/sponsorship-deals-top-football-clubs-by-region/
