Market share of top music streaming platforms in Mexico 2021-2022
In 2022, Spotify alone concentrated approximately 75.9 percent of all subscriptions to music streaming services in Mexico. YouTube Music and Apple Music followed, with market shares of nine and 3.8 percent, respectively. That same year, nine out of 10 audio consumers in Mexico used smartphones to access the platforms.
Music streaming more popular than radio in Mexico
Regional data points to a comparatively higher interest in online music among Mexicans than in the other countries in Latin America. Mexico ranks second in the region when it comes to daily time spent with music streaming services. On the other hand, broadcast radio listening time in Mexico is much lower compared to other countries in Latin America. For the most part, Mexican listeners turn to digital sources of music, including paid and free streaming, downloads, music videos, and online radio. Traditional and physical methods of music consumption in Mexico, such as CDs, vinyl, or analog radio are much less popular. It therefore comes as no surprise that the share of households in Mexico with a radio device is constantly declining1 while consumers are switching to online sources of music.
Regional data points to a comparatively higher interest in online music among Mexicans than in the other countries in Latin America. Mexico ranks second in the region when it comes to daily time spent with music streaming services. On the other hand, broadcast radio listening time in Mexico is much lower compared to other countries in Latin America. For the most part, Mexican listeners turn to digital sources of music, including paid and free streaming, downloads, music videos, and online radio. Traditional and physical methods of music consumption in Mexico, such as CDs, vinyl, or analog radio are much less popular. It therefore comes as no surprise that the share of households in Mexico with a radio device is constantly declining1 while consumers are switching to online sources of music.
