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Link to original content: http://statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/
Japan: advertising expenditure GDP share 2023 | Statista

Advertising expenses' share of GDP Japan 2014-2023

Published by Statista Research Department, Mar 6, 2024

Advertising expenditures accounted for 1.24 percent of Japan's nominal gross domestic product (GDP) in 2023, which stood at more than 591.5 trillion Japanese yen during that year. The share grew considerably after falling to 1.14 percent in 2020 due to the effects of the COVID-19 pandemic.

Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2014 to 2023

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Release date

February 2024

Region

Japan

Survey time period

2014 to 2023

Supplementary notes

100 Japanese yen equal 0.67 U.S. dollars or 0.61 euros as of March 2024.

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