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Europe is projected to see a significant growth in revenue for the Ride-hailing market.
By 2024, the projected revenue is estimated to reach US$19.44bn.
Moreover, the market is expected to show an annual growth rate (CAGR 2024-2029) of 4.18%, resulting in a projected market volume of US$23.86bn by 2029.
The number of users in this market is also expected to rise, reaching 194.30m users by 2029.
It is projected that user penetration will increase from 19.9% in 2024 to 23.1% by 2029.
The average revenue per user (ARPU) is also expected to grow, amounting to US$115.90.
The Ride-hailing market is an online-only market.
In terms of global comparison, China is expected to generate the most revenue in the Ride-hailing market, with a projected revenue of US$60bn in 2024.
However, in Europe is expected to experience a significant growth in this market, with promising projections for the upcoming years.
In France, ride-hailing services face strict regulations and strong opposition from traditional taxi drivers.

Definition:

The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online. It includes Transportation Network Companies (TNCs), such as Uber and Lyft, traditional taxis booked via apps, such as Free Now or Cabify, and ride-pooling services, such as Moia and Via. This market excludes peer-to-peer ride-sharing, focusing on professionally operated transport services booked digitally for efficient and convenient urban mobility. Rides of traditional taxi services hailed on the street or booked via telephone are not included in this market.

Additional Information:

The main performance indicators of the Ride-hailing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Platforms that let users book rides offered by drivers using their private vehicles (e.g., Uber)
Taxi companies that offer their services through an app (e.g., Free Now)
Platforms that offer shared rides (ride-pooling) with other passengers (e.g., Moia, Via)

Traditional taxi rides booked offline with taxi companies (via street-hailing or by telephone)

The Ride-hailing market in Europe has experienced significant growth and development in recent years.

Customer preferences: One of the main reasons for the growth of the Ride-hailing market in Europe is the changing preferences of customers. With the rise of smartphones and the increasing use of technology in everyday life, customers are looking for convenient and efficient ways to travel. Ride-hailing services provide a convenient alternative to traditional taxis, allowing customers to easily book a ride and track its progress in real-time. This level of convenience has made ride-hailing services increasingly popular among customers in Europe.

Trends in the market: One of the key trends in the Ride-hailing market in Europe is the increasing competition among ride-hailing companies. As the market has grown, more companies have entered the space, offering customers a wider range of options to choose from. This competition has led to lower prices and improved services, as companies strive to attract and retain customers. Additionally, ride-hailing companies have been expanding their services to include other forms of transportation, such as e-scooters and bike-sharing, in order to provide customers with even more options for their travel needs.

Local special circumstances: While the overall trends in the Ride-hailing market in Europe are similar across countries, there are some local special circumstances that impact the market in specific countries. For example, in countries with strict regulations on ride-hailing services, such as Germany, the market has faced more challenges in terms of expansion and growth. On the other hand, countries with more relaxed regulations, such as the United Kingdom, have seen a faster adoption of ride-hailing services. Additionally, cultural factors can also influence the popularity of ride-hailing services. For example, in countries where car ownership is less common, such as the Netherlands, ride-hailing services have gained popularity as a convenient alternative to owning a car.

Underlying macroeconomic factors: The growth of the Ride-hailing market in Europe is also influenced by underlying macroeconomic factors. For example, the overall economic growth in Europe has led to an increase in disposable income, allowing more people to afford ride-hailing services. Additionally, the rise of the gig economy and flexible working arrangements has created a larger pool of potential drivers for ride-hailing companies, ensuring a steady supply of drivers to meet the growing demand. Furthermore, the increasing urbanization in Europe has led to higher congestion and limited parking spaces in cities, making ride-hailing services a more attractive option for customers. In conclusion, the Ride-hailing market in Europe has experienced significant growth and development due to changing customer preferences, increasing competition among ride-hailing companies, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and customer preferences evolve, the ride-hailing market in Europe is expected to continue its growth trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Mobility market, in a PDF format.