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Revenue in the Online Casinos market is projected to reach US$35.13bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.56%, resulting in a projected market volume of US$46.04bn by 2029.
In the Online Casinos market, the number of users is expected to amount to 139.7m users by 2029.
User penetration will be 3.0% in 2024 and is expected to hit 3.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$324.80.
In global comparison, most revenue will be generated United Kingdom (US$6.47bn in 2024).
With a projected rate of 35.6%, the user penetration in the Online Casinos market is highest Canada.

Definition:

The online casinos market refers to the segment of the online gambling industry that offers a range of traditional casino games, such as blackjack, roulette, baccarat, and slot machines, that can be played over the internet. Online casinos provide customers with the opportunity to play these games from the comfort of their own homes or on the go through various devices, including computers, tablets, and smartphones.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of the product shares of the total online casino market. User and revenue figures represent B2C services.

Online slot machines such as Starburst, Mega Moolah, and Gonzo's Quest
Online card games such as poker, blackjack, baccarat, and their variants
Online roulette games such as European, American, and French roulette

Offline or land-based casino establishments such as casinos and gaming halls
Skill-based games such as chess, backgammon, and Go
Betting on non-casino games such as sports, politics, and entertainment.

The Online Casinos market Worldwide is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Customers are increasingly turning to online casinos for their gambling needs due to several reasons. Firstly, online casinos offer convenience and accessibility, allowing players to enjoy their favorite casino games from the comfort of their own homes. This is particularly appealing to those who live in areas where traditional brick-and-mortar casinos are not easily accessible. Additionally, online casinos provide a wide variety of games, ranging from classic table games to innovative slot machines, catering to the diverse preferences of players. Furthermore, online casinos often offer attractive bonuses and promotions, enticing customers to join and stay loyal to their platforms.

Trends in the market: One of the key trends in the Online Casinos market is the increasing popularity of mobile gambling. With the widespread use of smartphones and tablets, players can now access online casinos anytime and anywhere. This trend has led to the development of mobile casino apps and optimized websites, providing a seamless and immersive gambling experience on mobile devices. Another trend is the integration of virtual reality (VR) technology into online casinos. VR technology allows players to enter a virtual casino environment, enhancing the realism and excitement of the gambling experience. This trend is particularly appealing to younger generations who are tech-savvy and seek innovative and immersive gaming experiences.

Local special circumstances: Different countries and regions have unique circumstances that influence the development of the Online Casinos market. In some countries, gambling regulations and legislation play a significant role. Some countries have strict regulations that restrict or prohibit online gambling, limiting the growth of the market. On the other hand, countries with more lenient regulations and a favorable legal environment attract online casino operators and encourage market expansion. Additionally, cultural attitudes towards gambling also impact the market. In countries where gambling is widely accepted and part of the culture, the Online Casinos market tends to thrive.

Underlying macroeconomic factors: Several macroeconomic factors contribute to the growth of the Online Casinos market. Economic prosperity and disposable income levels play a significant role, as individuals with higher incomes are more likely to engage in online gambling. Additionally, technological advancements and internet penetration rates are crucial factors. Countries with advanced technological infrastructure and high internet penetration rates provide a conducive environment for the growth of online casinos. Lastly, demographic factors such as population size and age distribution also influence the market. Countries with large populations and a significant proportion of younger individuals tend to have a larger market potential for online casinos. Overall, the Online Casinos market in Worldwide is experiencing growth and development due to changing customer preferences, emerging trends such as mobile gambling and VR technology, as well as local special circumstances and underlying macroeconomic factors. As more countries embrace online gambling and technological advancements continue to enhance the gambling experience, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

As an industry seemingly built on chance, the odds of the global casino sector growing in the coming years appear a safe bet. Thanks to the ongoing legalization of gambling-related activities in many parts of the world, licensed casinos have expanded to new markets and generated record-breaking revenue figures. While the market size of the casino and online gambling industry suffered heavily during the coronavirus (COVID-19) pandemic, falling by nearly 100 billion U.S. dollars in 2020, the recovery has been steady. As of 2024, the industry’s market size totaled over billion U.S. dollars. At the center of this growth has been leading casino companies such as MGM Resorts, which alone generated 16.16 billion U.S. dollars in revenue in 2023. Online enterprises specializing in sports betting have also carved out significant chunks of the market share, with Fanduel and DraftKings both ranking as two of the most valuable gambling brands globally in 2024.