Toys and games are an essential part of many stages of a child’s development. The use of educational toys from a young age can nurture a wide set of skills, with cooperative games further improving communication and conflict resolution skills. The toy and games industry is constantly influenced by changing consumer tastes, with children being attracted to more sophisticated electronic and interactive toys in recent years. Children are also becoming increasingly accustomed to changing toys more frequently; manufacturers must regularly introduce new product lines while continuing to focus on innovation and technological advancements.
This industry encompasses all kinds of toys, from action figures and dolls to card games and puzzles.
Expected Toys, Hobby & DIY e-commerce revenue in selected countries worldwide* in 2023 (in billion U.S. dollars)
Further details: Visit original statistic Expected Toys, Hobby & DIY e-commerce revenue in selected countries worldwide* in 2023 (in billion U.S. dollars)
The global toy market is an evergrowing industry and specific countries generate most of the sales.
A significant share of sales is generated in China, the world's leading manufacturer and exporter, every single year. The United States, which is likewise one of the most important markets for toys, remains the globe's largest importer by a wide margin.
Revenue of the puzzles market worldwide from 2019 to 2029 (in billion U.S. dollars)
Further details: Visit original statistic Revenue of the puzzles market worldwide from 2019 to 2029 (in billion U.S. dollars)
The toy industry is extremely broad meaning that there are many products that can be and are considered toys; from doll houses and child-sized bumper cars to teddy bears and handheld digital pets.
Globally, some of the largest market segments include construction sets and models, dolls and stuffed toys, as well as toys for toddlers and kids. By 2027, the global annual revenue generated by construction sets and models is projected to exceed 30 billion U.S. dollars.
Value of toys, games and sports accessories imported to Belgium, the Netherlands and Luxembourg (Benelux) in 2023, by country (in thousand euros)
China, India, and the United States are the leading countries when it comes to toys and games production. At an estimated 64 billion U.S. dollars in 2023, China is the world’s top producer of toys.
Consumer spending on toys is typically at its highest during holiday shopping events. In the U.S., popular shopping periods include Thanksgiving, specifically Black Friday and Cyber Monday, along with the traditional Christmas season.
Value of the leading toy brands worldwide in 2024 (in million U.S. dollars)
Further details: Visit original statistic Value of the leading toy brands worldwide in 2024 (in million U.S. dollars)
LEGO is by far the top-ranking toy brand in the world with a value of more than seven billion U.S. dollars. This was some 5.9 billion U.S. dollars more than the second most successful toy brand - Bandai Namco.
The LEGO brand is owned by The Lego Group, a Danish company that employs several thousands of people and sells their products in over 130 countries globally. The company, together with its subsidiaries, operates in Europe, the Americas, Africa, Asia, and Australia.
The toys and games industry is comprised of a wide variety of products intended mainly, but not exclusively, for the entertainment of children. The market focuses on traditional segments like dolls, construction sets, and action figures, as well as card and board games. In recent decades, the market has expanded to include electronic and interactive toys. Some of the big-name industry leaders include Bandai Namco, LEGO, Hasbro, and Mattel.
At Statista, one can find a vast array of information on the toy industry worldwide, as well as in specific regions and countries. In addition to statistics and studies on overall markets and industry leaders, data can be found on all parts of the supply chain, including manufacturing, retailing, purchase, and spending behavior.
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