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When asked about "Drivers of digital video or audio content purchases", most U.S. respondents pick "To access what I want whenever I want it" as an answer. 39 percent did so in our online survey in 2024. Find this and more survey data on drivers of digital video purchases in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Drivers of digital video or audio content purchases in the U.S. as of September 2024

Characteristic	Share of respondents
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Number of respondents

6,137 respondents

Age group

18-64 years

Special properties

respondents who pay for digital video content, a TV subscription, digital music content, or podcasts

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Why do you pay for digital video content, a TV subscription (cable / satellite), digital music content, or podcasts?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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