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This statistic presents a ranking of the most popular online stores in Germany in the shoe segment in 2018, sorted by annual net e-commerce sales.

For more information please visit ecommerceDB.com.

In 2018, market leader zalando.de generated 559,6 million U.S. dollars with the sale of shoes in Germany. The online store otto.de was ranked second with a revenue of 213,3 million U.S. dollars.

Most popular online stores in the shoe segment in Germany in 2018, by e-commerce net sales (in million U.S. dollars)

Characteristic	E-commerce revenue in million U.S. dollars
zalando.de	559.6
otto.de	213.3
amazon.de	143.1
baur.de	127.2
esprit.de	87

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Release date

June 2019

More information

Region

Germany

Survey time period

2019

Supplementary notes

The e-commerce market category “Shoes” includes all types of shoe (e.g. casual shoes, slippers, etc.) – with the exception of sports shoes – as well as shoe accessories and care products.

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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