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Sportsdirect.com is leading the Sports & Outdoor e-commerce market in the UK, with e-commerce net sales of US$716 million in 2021 generated in the UK, followed by nike.com with US$581 million. Third place is taken by argos.co.uk with a revenue of US$519 million. Amazon.co.uk is the fourth biggest Sports & Outdoor online store in the UK with net sales of US$427 million in 2021.

For an extended ranking, please visit ecommerceDB.com.

Top online stores in the Sports & Outdoor segment in the UK in 2021, by e-commerce net sales (in million U.S. dollar)

Characteristic	E-commerce revenue in million U.S. dollar
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Supplementary notes

The e-commerce market category “Sports & Outdoor” includes leisure products relating to sports and outdoor activities. Sports and outdoor items also include clothing and shoes as well as sports and outdoor equipment, i.e., hiking poles, backpacks, fitness equipment, hunting devices, sporting weapons, swimming accessories, and winter sports gear. Market volume, market growth, and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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