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The graph presents the average retail e-commerce revenue per user in Europe in 2017, and provides a forecast until 2025. According to the Digital Market Outlook, e-commerce ARPU in Europe is expected to grow to 999,0 U.S. dollars per user in 2025.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services for 150 countries worldwide. The forecast is adjusted for the expected impact of COVID-19.

Average retail e-commerce revenue per user in Europe from 2017 to 2025 (in U.S. dollars)

Characteristic	Average revenue per user in U.S. dollars
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Supplementary notes

The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

The exact definition of the eCommerce market can be found here

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