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Over the forecast period until 2027, the number of users is forecast to exhibit fluctuations among the three segments. Overall, the indicator appears to follow a positive trend, as there are more increasing values than decreasing values expected in the individual segments until 2027. Among them, the segment e-books achieves the relatively highest value throughout the entire period, reaching 24.8 million users.

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Forecast ePublishing users by segment in Japan from 2019 to 2027 (in million)

Characteristic	eBooks	eMagazines	ePapers
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Epublishing, also known as electronic publishing, refers to the process of creating, distributing, and selling written, visual, or auditory content in digital format through online platforms or digital devices such as eBooks, eMagazines, eJournals, and audiobooks. Epublishing has become increasingly popular in the digital age, allowing authors, publishers, and content creators to reach a wide audience globally without the need for traditional print media. Epublishing typically involves digital conversion of written or visual content into a format that can be easily read or accessed on various digital devices such as e-readers, tablets, smartphones, and computers. It may also involve online distribution, marketing, and sales of digital content through eCommerce platforms, online bookstores, or subscription-based services. Epublishing has revolutionized the publishing industry, enabling greater accessibility, convenience, and flexibility for both content creators and consumers.

Structure:

The market consists out of ePapers, eMagazines, and eBooks, which represents the electronic version of the respective products. The market also covers ePapers advertising and eMagazine advertising.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through in-app purchases, consumer spending and subscription fees. Additional definitions for each market can be found within the respective market pages. Market numbers are also available in the advertising and media topic.

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