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The number of users is forecast to experience significant growth in all segments in 2027. Especially notable is the remarkably robust growth observed in the Video-on-Demand segment as we approach the end of the forecast period. This value, reaching 41.9 million users, stands out significantly compared to the average changes, which are estimated at 17.025 million users.

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Forecast of Digital Media users by segment in China from 2019 to 2027 (in million)

Characteristic	Video-on-Demand	ePublishing	Digital Music	Video Games
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Digital Media is defined as audiovisual media contents and applications that are distributed directly over the internet. This includes digital video contents (e.g. movies, series and TV shows), digital music provided as download or internet-stream as well as digital games for different devices and electronically published content such as eBooks, eMagazines or ePapers.

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