According to a survey conducted in the United States between July 2023 and June 2024, 38 percent of Generation Z respondents reported to be often annoyed by advertising on the internet. Additionally, 34 percent said they did not mind online advertising if they received free content in return.
Attitudes towards online advertising according to Generation Z in the United States as of June 2024
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Statista. (July 27, 2024). Attitudes towards online advertising according to Generation Z in the United States as of June 2024 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/forecasts/1490365/us-gen-z-online-advertising-attitudes
Statista. "Attitudes towards online advertising according to Generation Z in the United States as of June 2024." Chart. July 27, 2024. Statista. Accessed November 24, 2024. https://www.statista.com/forecasts/1490365/us-gen-z-online-advertising-attitudes
Statista. (2024). Attitudes towards online advertising according to Generation Z in the United States as of June 2024. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/forecasts/1490365/us-gen-z-online-advertising-attitudes
Statista. "Attitudes towards Online Advertising According to Generation Z in The United States as of June 2024." Statista, Statista Inc., 27 Jul 2024, https://www.statista.com/forecasts/1490365/us-gen-z-online-advertising-attitudes
Statista, Attitudes towards online advertising according to Generation Z in the United States as of June 2024 Statista, https://www.statista.com/forecasts/1490365/us-gen-z-online-advertising-attitudes (last visited November 24, 2024)
Attitudes towards online advertising according to Generation Z in the United States as of June 2024 [Graph], Statista, July 27, 2024. [Online]. Available: https://www.statista.com/forecasts/1490365/us-gen-z-online-advertising-attitudes