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Over the last two observations, the number of users is forecast to significantly increase in all segments. This reflects the overall trend throughout the entire forecast period from 2017 to 2029. It is estimated that the number of users is continuously rising in all segments. In this regard, the Digital Fitness & Well-Being segment achieves the highest value of 6.1 million users in 2029.

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Number of users of digital health services in Portugal from 2017 to 2029, by segment (in 1,000s)

Characteristic	Digital Fitness & Well-Being	Digital Treatment & Care	Online Doctor Consultations
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

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