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Link to original content: http://statista.com/forecasts/1459111/india-search-ad-market-revenue-by-platform
India: search ad market revenue by platform | Statista

Search advertising revenue India 2022, by platform

Published by
Tanushree Basuroy,
Mar 27, 2024

As of 2022, Amazon was the leading platform for search advertising in India, with a market revenue share of more than 50 percent. Google followed second, despite being the country's leading search engine. Paid search accounted for over 20 percent of India's digital ad expenditure. 

Distribution of search advertising market revenue in India in 2022, by platform

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Supplementary notes

Data provided by Statista Market Insights are estimates.

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Statistics on " Online search usage in India "

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