Coolblue brand profile in Germany 2023
How high is the brand awareness of Coolblue in Germany?
When it comes to price comparison portal users, brand awareness of Coolblue is at 16% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Coolblue in Germany?
In total, 4% of German price comparison portal users say they like Coolblue. However, in actuality, among the 16% of German respondents who know Coolblue, 25% of people like the brand.
What is the usage share of Coolblue in Germany?
All in all, 4% of price comparison portal users in Germany use Coolblue. That means, of the 16% who know the brand, 25% use them.
How loyal are the users of Coolblue?
Around 4% of price comparison portal users in Germany say they are likely to use Coolblue again. Set in relation to the 4% usage share of the brand, this means that 100% of their users show loyalty to the brand.
What's the buzz around Coolblue in Germany?
In November 2023, about 4% of German price comparison portal users had heard about Coolblue in the media, on social media, or in advertising over the past three months. Of the 16% who know the brand, that's 25%, meaning at the time of the survey there's little buzz around Coolblue in Germany.
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