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The ad spending ranking in the 'Search Advertising' segment of the digital advertising market is led by China with 50.9 billion U.S. dollars, while Japan is following with 9.7 billion U.S. dollars. In contrast, Malaysia is at the bottom of the ranking with 258.96 million U.S. dollars, showing a difference of 50.7 billion U.S. dollars to China.

Find other insights concerning similar markets and segments, such as a ranking by country regarding ad spending in the digital advertising market and a ranking by country regarding ad spending in the search advertising segment of the digital advertising market.

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Largest search ad markets in the Asia-Pacific region in 2022, by revenue (in million U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Search Advertising, also called search engine advertising (SEA) or paid search advertising, refers to advertisements displayed on search results pages above or next to the organic search results. Brands can create search advertising campaigns. Paying a fee or bidding will give a better ranking each time targeted audiences search and click on the campaign’s ads. These advertisements are usually text based but can be displayed as images or videos where applicable.

Additional information:
Search Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Search Advertising include Google, Bing, Baidu, Amazon, and Alibaba. For more information on the data displayed, use the info button right next to the boxes.

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