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From the selected regions, the ranking by revenue in the 'Travel' segment of the app market is led by the United States with 538.1 million U.S. dollars and is followed by China (382.7 million U.S. dollars). In contrast, the ranking is trailed by South Africa with 1.83 million U.S. dollars, recording a difference of 536.27 million U.S. dollars to the United States.

The Statista Market Insights cover a broad range of additional markets.

Revenue of travel apps in selected countries worldwide in 2023 (in million U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Travel market contains apps that make it easier to book trips and accommodations. For example, the Booking.com and Airbnb apps allow users to reserve hotels or apartments through a few simple clicks and provide numerous recommendations, photos, and customer reviews. Major airlines such as United Airlines also have their own apps that streamline the process of booking flights and offer points and rewards for travel.

Additional Information:

We consider three different sources of revenue:

Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
Paid app revenue from the one-time purchase of an app
Advertising revenue obtained from showing ads within an app

Our statistics include the revenue earned by developers and also the revenue earned by stores through commissions.

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