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The reach by social network in the 'Facebook' segment of the advertising market in Poland was forecast to continuously increase between 2024 and 2030 by in total two million users (+8.25 percent). After the ninth consecutive increasing year, the reach by social network is estimated to reach 26.29 million users and therefore a new peak in 2030. Notably, the reach by social network of the 'Facebook' segment of the advertising market was continuously increasing over the past years.

Find more in-depth information regarding the ad spending concerning the audio advertising segment of the advertising market in the Philippines and the ad spending concerning the search advertising segment of the advertising market in Russia.

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User number of facebook advertising in Poland from 2021 to 2030 (in millions)

Characteristic	Reach in million users
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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