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With 26 percent, Apple is the most popular brand for personal smart watches and eHealth or fitness trackers among Italian consumers. In second place follows Samsung with 16 percent of respondents. These results are based on a representative online survey conducted in 2024 among 731 consumers in Italy. Find this and more survey data on most used eHealth tracker / smart watches by brand in Italy in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Most used eHealth tracker / smart watches by brand in Italy as of September 2024

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Number of respondents

731 respondents

Age group

18-64 years

Special properties

respondents who use fitness trackers, smartwatches with fitness function, motion trackers or sleep tracking systems

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What brands are your personal smart watches / fitness trackers?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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