Yihan Ma is a Greater China researcher specializing in retail, e-commerce, and consumer goods. Since joining Statista, she has focused on delivering the latest market trends of these sectors. Within the last year, she has compiled in-depth reports on China’s most recent e-commerce trends, including social commerce, cross-border e-commerce, and the Singles’ Day sales. Besides, her broad knowledge of China’s consumer market enables her to present complex business reports about China’s retail and consumer goods sector.
Research expert
Yihan Ma
Research expert covering e-commerce and FMCG in Greater China
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Yihan Ma
Research expert covering e-commerce and FMCG in Greater China
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